KNOW YOUR WORTH

“The man who does not value himself, cannot value anything or anyone.” ― Ayn Rand


This post may be sensitive to some eyes, but it’s the reality of our business.


As bakers we receive calls/e-mails for cake/dessert quotes. Once the quote is given, the outcome may have a few different scenarios. The client is good with the quote and wants to move forward with their order. The client says your prices are too high. The client requests a discount, or wants to play the price negotiation game. Or we never hear back from the potential client. We appreciate the cake inquiries, but we are in business to make money, not bake free cake. 


Some, not all, may not realize the hard work and especially love that is put into each and every dessert, whether it’s a cake, cupcake, cookie,, or cake pop. Bakers want you to enjoy the desserts, but we have to be also have to be compensated accordingly. 


A lot people are under the impression that if you are a home baker your prices should be less than a brick and mortar bakery. Why should a home baker’s prices be any different from what you would pay at a brick and mortar bakery, or any retail store? Discounts are not asked for and negotiations are not made at Target, Longhorn Steakhouse, or when purchasing a $400 purse from Coach. Why would a home baker be any different? We use water to sanitize and clean our equipment, electricity and gas to bake, internet to manage websites and respond to emails, fuel to drive to the store and purchase supplies, purchase cake education classes to keep our skills sharp and up to date with new cake trends, and the list goes on.