branding your business

“Focus on building the best possible business. If you are great, people will notice and opportunities will appear.” – Mark Cuban

Branding. What is it? How to I get my brand noticed?

Per the Business Dictionary, the definition of branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

How do you create your brand? Lots of hard work. Late nights. Sleepless nights. Being in the right place at the right time. Research. Education. And most of all consistency.

Below are a few steps that I took to get the August June Desserts brand to where it is today.

Have a Vision for your Brand:

As a small business owner, only you can determine the vision for your brand. Sure you can hire consultants to offer suggestions and do the work for you, but at the end of the day, YOU are responsible for the image and branding for your business. Be yourself, and be unique. You want your business to stand out from others, as that will draw customers to your brand.